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Han Sung Motor taps scent for branding and marketing

2015-05-17 13:37:13| Auto Dealers - Topix.net

Luxury car marketing has sought to tap into nearly every area of the human senses, but Han Sung Motor is taking it to a new level by adding a fragrance to the company's branding strategy. The largest official Mercedes-Benz dealer in Korea released "Han Sung Interior Fragrance," a signature perfume to be presented at 12 Han Sung showrooms across the country.

Tags: marketing han motor branding

Category:Automotive

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