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Happy Trails, James Garner

2014-07-23 15:54:00| Beef

The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing consumer attention to the beef story – Sam Elliott, Robert Mitchum and James Garner come to mind. And there was at least one fumble – model/actress Cybil Shepherd. After pocketing a tidy sum to promote beef, Shepherd claimed in a woman’s magazine that one of her beauty secrets was not eating red meat. BEEF Editors' Blog read more

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