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Have You Considered Converting TV Ad Spend Over to Social Media?
2013-09-23 22:33:17| AutomotiveDigest.com - Automotive Industry News
For dealers and automakers planning their TV advertising spend for Q4 and into 2014, it may start drifting away from local TV and cable stations. Facebook is testing videos that play automatically on websites and on mobile devices. The 1.15 billion-member social network wants to set up an attractive venue for lucrative, television-like video ads. The videos will be silent when they appear in a Facebook user's newsfeed, but expand and play the audio when clicked. TV ads on social media will potentially become a major avenue for reaching consumers whove left traditional media the challenge will be engaging them and not turning them off altogether from Facebook and other social media sites. Check out what's happening with major social media sites breaking into the huge TV advertising space....The Article Have You Considered Converting TV Ad Spend Over to Social Media? appeared first on Automotive Digest.
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