New-car sales are at their highest level since 2007, and that figure is only expected to increase in 2013. Whats different since 2007, however, is how consumers considering a new vehicle shop. Four out of five carry the internet in their pocket or handbag in the form of a mobile device.
In an effort to give your dealership a new-car sales edge in 2013, Cars.com has developed a handy guide to brief you on topics from branding and reputation to new-car merchandising, connecting with shoppers via social media and mobile.
Check it out here.The Article Have You Met the NEW New-Car Shopper? Free eBook appeared first on Automotive Digest.