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Here's How A Play-Doh Movie Could Work For Hasbro

2015-09-30 12:43:08| Toys - Topix.net

Drawing from the "Immersive Entertainment" and "Storytelling" component of its brand blueprint strategy, toy conglomerate Hasbro decided to make a movie about another famous product line - Play-Doh. As a shareholder of the company, I like to contemplate and research how movies surrounding the company's product lines will augment sales.

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