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High Bounce Rate? Maybe Your Content Is Too Compelling
2013-06-27 20:48:05| AutomotiveDigest.com - Automotive Industry News
Editorial comment: 'Bounce rate' is an Internet marketing term that represents the percentage of visitors who enter your website and "bounce" (leave the site) rather than continue viewing other pages within the same site. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, high bounce rate is determined by the session timeout of the analytics tracking software. In fielding questions about bounce rates, the question usually revolves around a bounce rate being too high. One of the most understood reasons for this is over-compelling content! Lets finally shine some light on this often-misunderstood problem and learn how to avoid stimulating your visitors. Aaron Schinke, Director of Digital Marketing for DealerFire.com, advises dealers on the reality of getting readers to read deeply into the dealer website, avoiding a high bounce rate where the reader backs off after one quick click. [Read more]The Article High Bounce Rate? Maybe Your Content Is Too Compelling appeared first on Automotive Digest.
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Category:Automotive