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Honda Dealers Coach Customers to Safely Go Hands-Free
2013-04-15 06:23:28| AutomotiveDigest.com - Automotive Industry News
SITUATION: In this era of sophisticated infotainment technology in the connected car, the trick for automakers and dealers is getting customers acclimated to, and engaged with, these new devices. Theres no real point in making the huge commitment to delivering these new systems to car owners if they dont every really get used. Hondas Bluetooth HandsFreeLink wireless technology, has been designed to take away distracted driving drivers can make and receive calls and even text messages while concentrating on the road ahead. Bluetooth HandsFreeLink communicates with the drivers phone and uses voice recognition. SIGNIFICANCE: Honda dealers are trained to not only explain the Bluetooth functionality, but to show and demonstrate the system to the customer at time of vehicle delivery by offering to pair their phone to the car. Web-based salesperson training helps the dealers in the process, so the sales staff can study at convenient times, according to a Honda executive. The hands-free experience can be adopted quickly and easily by customers following this training experience with Honda dealers. Customers are given the option of downloading their phone contacts, easing the call making process via steering wheel controls and voice commands such as "Call Jon LeSage." Click here to read more about the dealer experience with customers and hands-free technology. The Article Honda Dealers Coach Customers to Safely Go Hands-Free appeared first on Automotive Digest.
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Category:Automotive