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Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

2016-02-25 06:49:25| Auto Dealers - Topix.net

For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. Increasingly, mobile has emerged as a priority in test budgets since performance-based campaigns drive sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end of their lease.

Tags: auto drive traffic honda

Category:Automotive

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