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How Automotive Marketing Is Evolving in the Digital Age
2016-08-27 21:16:08| AutomotiveDigest.com - Automotive Industry News
THE SITUATION Car dealerships are target for hyperlocal media & suppliers of digital marketing technology & services, After steady growth to record 2015, auto sales now sluggish, & dealership consolidation continues. Researcher Borrell projects dealerships to spend $14 B on digital & online advertising in 2016. THE SIGNIFICANCE Dealers shifting to Digital & Mobile-Spend over 60% of media budget online Borrells survey reveals that dealers cutting back on traditional media. Kia dealer confessed spending majority of digital budget on search Dealers frequently do not have resources to do analytics on display or brand tracking Have relied on OEM's data analytics & customer experience surveys. Find David Card, Street Fights director of research, and his complete Need-to-Know article _______________________________________________________________________________ The Article How Automotive Marketing Is Evolving in the Digital Age appeared first on Automotive Digest.
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Category:Automotive