What OEM has produced the most successful use of Real Time or Live marketing on line?
When Tania Yuki, CEO of Shareablee, was asked she immediately related how Ford jumped into the Dress Color Debate on line [Remember that?] and created a cultural moment that got people engaged and excitedand sold Fords.
Ford and other OEM brands have moved to Real time marketing by powerful seizing what Tania calls cultural moments that excite, engage and grab people attention in a fun and clever way.
In two minutes, you will be inspired to be quick, nimble and fluid when you see similar opportunities on Twitter, Facebook and Instagram to jump in real time marketing communications.
The Article How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign appeared first on Automotive Digest.