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How Important is a Mobile Presence for Auto Dealers?

2013-07-13 19:08:51| AutomotiveDigest.com - Automotive Industry News

More Amer­i­cans are using plat­forms other than the PC to browse the web and con­sume dig­i­tal media. We must change with them and have a mobile presence to stay in front of our cus­tomers. Recent research by com­Score, Google and Neil­son high­lights the new envi­ron­ment and points to future changes. Auto deal­ers need to review their dig­i­tal plat­forms and mar­ket­ing strat­egy. Deal­ers need to exam­ine their deal­er­ship mobile web site for both speed and con­tent (includ­ing cur­rent offers), CRM tem­plates effec­tive­ness on var­i­ous mobile devices (mobile com­pli­ance), and QR code strat­egy eval­u­a­tion. Pete Richter, a Senior Con­sul­tant at Don Graff Auto­mo­tive, wants dealers to understand the importance of having a mobile presence in the changing automotive retailing world. [Read more]The Article How Important is a Mobile Presence for Auto Dealers? appeared first on Automotive Digest.

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