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How Is UGC Changing Content Marketing?

2015-09-29 16:11:33| Beverages - Topix.net

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. "User-generated content" may have become a clichd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.

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