The Situation:You produce a lot of raw video content about your vehicles and/or your store. How then do you edit a video segment? Long or short? What length has the most impact?
The Significance /Solution:
In most cases, shorter is better, but the length of a video really depends on the kind of content.Most dealer video is about vehicles, so the advice and experience from Linda Crowe of Brightcove on this short and informative video as well as other video production sources is that a 2 to 3 minute video will get you the most engagement and response.
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