je.st
news
How Nike shed its sweatshop image to dominate the shoe industry
2015-06-06 15:02:32| Beverages - Topix.net
Between its Nike and Jordan lines, the company controls a shocking 62% of athletic footwear brand share in the US, more than four times the combined value of competitors Adidas, Skechers, and Asics. While many companies strive to focus on a specific demographic, Nike, which has annual sales of $28 billion, appeals to every generation.
Tags: image
industry
nike
shoe
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||