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How Nike shed its sweatshop image to dominate the shoe industry

2015-06-06 15:16:57| Footwear - Topix.net

Between its Nike and Jordan lines, the company controls a shocking 62% of athletic footwear brand share in the US, more than four times the combined value of competitors Adidas, Skechers, and Asics. While many companies strive to focus on a specific demographic, Nike, which has annual sales of $28 billion, appeals to every generation.

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