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How Tech Could Help Creators Look Before They Leap

2017-08-14 20:08:32| TechNewsWorld

The folks who made The Emoji Movie apparently were worried about its Rotten Tomatoes score -- it had earned a 0 percent rating at one point, based on a scattering of early reviews -- so they stopped critics from publishing further reviews until just before previews began running. The result was a great opening day, but attendance fell off sharply because, well, the movie sucked.

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