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How UK craft brewers are winning with Generation Z - Focus
2019-06-11 13:15:00| Daily beverage news and comment - from just-drinks.com
The adage that younger consumers of alcohol are drinking less but drinking better is widely-recognised. Earlier this month, the Society of Independent Brewers (SIBA) released its latest British Craft Beer Report, highlighting ways in which some of the country's craft brewers are successfully targeting Generation Z. Here's a look at some of the approaches that have achieved cut-through with beer consumers aged LDA to about 22.
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Category:Food and Related Products