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Home › How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight

 

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight

2017-08-08 13:46:00| Daily beverage news and comment - from just-drinks.com

In late-July, Coca-Cola European Partners unveiled an increased 2020 target for recycled content in its plastic bottles in the UK. just-drinks' sustainability commentator, Ben Cooper, believes this news also underlines the role that brands can play in encouraging consumers to recycle.

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