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How functional soft drinks can succeed by blurring consumers' lines - analysis

2020-12-21 11:33:00| Daily beverage news and comment - from just-drinks.com

New Zealand-based Parker Beverages has partnered with health and wellbeing company Adashiko, which specialises in providing collagen-based cosmetics products, to launch a functional bottled water infused with collagen.

Tags: analysis lines soft functional

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