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How mobile technology can improve cotton sustainability

2016-04-11 16:44:00| Daily apparel & textile news and comment - from just-style.com

A key fibre in the global textile and apparel industry, cotton production is under threat from factors such as climate change, competition from new crops, and the migration of workers to more lucrative jobs. But a new social network has found that implementing SMS technology at the farmer level helps improve farming practices as well as engaging young people in agriculture - as Amy Barthorpe, head of business development at WeFarm, explains.

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