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How mood-boosting foods and drinks can capitalise on COVID-19 - analysis - FREE TO ACCESS

2020-06-10 13:55:00| Daily beverage news and comment - from just-drinks.com

The COVID-19 pandemic has forced the majority of the world's population into lockdown, and many are feeling isolated, fearful of potential infection and uncertain about what the future holds. As a result, consumers are looking for ways to feel calm and achieve a sense of optimism. This trend highlights the opportunity for brands with products positioned as 'mood-boosting' to potentially create a loyal consumer base for years to come.

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