Home How playing the indulgence card could return CSDs to success - NPD trends
 

Keywords :   


How playing the indulgence card could return CSDs to success - NPD trends

2017-08-31 17:46:00| Daily beverage news and comment - from just-drinks.com

Carbonated soft drink producers seem to be fighting a losing battle when it comes to sugar. Reformulating drinks with no- or low-calorie sweeteners has not worked out as planned. Smaller-size packages are boosting margins, but at the expense of volume. Apologising for sugar is not working; maybe, going in the opposite direction by celebrating sugar (and indulgence) could produce a different result.

Tags: return card playing success

Category:Food and Related Products

Latest from this category

All news

»
05.11NI rise hits workers harder than employers, says OBR
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Wind Speed Probabilities Number 8
05.11Tropical Storm Rafael Public Advisory Number 8
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 8
05.11Lenzing Expands Nonwovens Range
05.11Netflix Europe offices raided in tax fraud probe
More »