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How successful will Diageo be with its latest Irish whiskey play? - Comment

2017-02-02 17:33:00| Daily beverage news and comment - from just-drinks.com

When Diageo announced its exit from the Irish whiskey category in 2015, through the divestment of the Bushmills brand and distillery to Casa Cuervo, many observers were left confused: Why would the world's leading spirits company want to exit a spirits sector that was very clearly on the cusp of a boom?

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