Home How sustainability could change the authenticity message for big beer - Comment
 

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How sustainability could change the authenticity message for big beer - Comment

2018-03-21 16:44:00| Daily beverage news and comment - from just-drinks.com

Heritage, provenance and authenticity have become industry buzzwords: Marketing experts have us believe that they are the attributes consumers desire - and the attributes a brand should fudge at its peril. 

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