At Issue: Female car shoppers are as important to your success as the male demographic. Theyre important individually as car buyers, and they are profoundly important in influencing their partners choice of car. According to Forbes, women influence 85% of car-buying decisions and, in 2012, they purchased nearly 40% of both used and new cars. The [...]The Article How to Appeal to Female Car Shoppers appeared first on Automotive Digest.