So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, youve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, youve allocated precious budget to hiring a professional. Now what?
Know Your Limits
You are not Your Target. You must identify the value drivers that motivate your audience to buy and then align your messaging and creative expressions accordingly. Remember you are not the target of your marketing campaign. Unless you are selling to your mirror image you need to hold back on injecting too much of your likes and tastes into your content. Tested tactics are best and proven creative resources that can deliver audience driven content are the best choice.
Want more tips from Joe Schwartz, CMO of weselldigitally.com?
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