If your dealership is open right now, chances are some customers are Showroomingphysically browsing your dealership while shopping your competitors on their mobile devices. Made even easier with faster smartphones and tablets, Showrooming is now a fact of life and a growing trend.
In fact, the J.D. Power 2012 Automotive Mobile Site Study noted that 31% of in-market vehicle shoppers visited auto websites via their smartphonesand over half of those shoppers did so while physically at a dealership.
So, how can dealers begin to respond to Showrooming?
#1: Define Your Value
Keep reading!The Article How to Respond to Showrooming & Win More Customers appeared first on Automotive Digest.