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How to Use Content to Build Customer Loyalty and Retention

2013-06-24 18:43:43| AutomotiveDigest.com - Automotive Industry News

Though content marketing is not a new concept, it's now more important than ever for any company looking to build customer loyalty and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they've also changed the business landscape. Companies now need to embrace their new role as publishers and act accordingly. So how can you address those challenges and implement a successful program? By following these four steps. 1. Set program goals Keep reading!The Article How to Use Content to Build Customer Loyalty and Retention appeared first on Automotive Digest.

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