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How to balance colour quality, brand loyalty and cost

2019-03-11 12:12:00| Daily apparel & textile news and comment - from just-style.com

Getting colour right while simultaneously managing costs can be an unexpected challenge for digital-native brands moving into brick-and-mortar territory. Here are some of the considerations retailers and brands need to make in order to balance customer colour experiences in-store, at-home and online.

Tags: quality cost brand balance

Category:Consumer Goods and Services

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