Home › How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari
 

Keywords :   


How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari

2015-11-26 13:38:00| Daily beverage news and comment - from just-drinks.com

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.

Tags: group global turn brand

Category:Food and Related Products

Latest from this category

All news
»
03.07High input costs, rising interest rates continue to weigh on farmer sentiment
03.07Sensory analysis shows pork has 111 unique flavor nuances
03.07Hurricane Beryl Graphics
03.07Hurricane Beryl Public Advisory Number 19A
03.07Summary for Hurricane Beryl (AT2/AL022024)
03.07'Floodgates open' for legal action against water firms
03.07Atlantic Tropical Weather Outlook
03.07Eastern North Pacific Tropical Weather Outlook
More »