je.st
news
How to win the marketing war in spirits - Comment
2019-02-14 11:40:00| Daily beverage news and comment - from just-drinks.com
Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.
Tags: comment
war
marketing
win
Category:Food and Related Products