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IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications

2020-12-15 17:30:10| Digital TV News

IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.

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Category:Consumer Goods and Services

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