Home IBM Pulls the Plug on #HackAHairDryer Campaign After Sexism Complaints
 

Keywords :   


IBM Pulls the Plug on #HackAHairDryer Campaign After Sexism Complaints

2015-12-08 07:30:29| Semiconductors - Topix.net

The International Business Machines Corp. logo is displayed in front of the company's offices in New York, U.S., on Oct. 14, 2013 IBM's promotional campaign to attract more women to science and technology by encouraging them to "hack a hair dryer" got some serious blowback on the internet. The company on Monday pulled the plug on its #HackAHairDryer initiative after a multitude of women complained that it fed off sexist stereotypes.

Tags: ibm campaign plug complaints

Category:Electronics and Electrical

Latest from this category

All news

»
14.11DX&DX
14.111973
14.11Grand Prix 5000 S TR 25C
14.11PUMA Z 1.2 FG/AG FIRST MILE
14.11.45
14.1163
14.11DVD18
14.11THEE MICHELLE GUN ELEPHANT
More »