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IHL study links in-store WiFi to increased customer loyalty, sales

2015-03-31 19:21:52| Wireless - Topix.net

Deployment of in-store Wi-Fi had the most significant positive impact on retail sales and loyalty of any technology initiative, according to a survey by IHL Group. Almost half of the participating retailers claimed increased customer loyalty due to deploying in-store employee Wi-Fi, with an associated 3.4% increase in sales.

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Category:Telecommunications

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