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IPG Kills Rogue Unit Dedicated to Cadillac

2014-09-10 15:38:22| Automakers - Topix.net

The IPG team, which took over from Publicis Groupe's Fallon, consisted of Hill Holliday, which led creative development; Campbell Ewald, with oversight of account management and Lowe, for overseas ad distribution. In a terse press release, IPG said the Rogue brand will be "retired, effective immediately."

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