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Ideals vs Ideology in the apparel industry

2018-01-24 17:54:00| Daily apparel & textile news and comment - from just-style.com

In the past, consumers shopped on an item-by-item basis. Today, consumer decisions are based on what conforms to their personal lifestyle goals. Here Emma Birnbaum argues that the ideals on which the new industry is constructed are in danger of devolving into a dogmatic ideology.

Tags: industry apparel ideology ideals

Category:Consumer Goods and Services

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