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› "If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphael Grisoni, MD at Mount Gay for Remy Cointreau
"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" - Interview, Raphael Grisoni, MD at Mount Gay for Remy Cointreau
2017-12-04 15:02:00| Daily beverage news and comment - from just-drinks.com
Earlier this year, just-drinks met up with the head of Rémy Cointreau's Mount Gay rum brand, Raphaël Grisoni. During our time together, Grisoni described Mount Gay's position within the French group, highlighted the challenges facing the rum category and suggested the end is nigh for umbrellas in cocktails.
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