Home Impact Of Incorrect Forecasts On New Drug Product Launches
 

Keywords :   


Impact Of Incorrect Forecasts On New Drug Product Launches

2016-06-10 17:34:44| drugdiscoveryonline Home Page

Pharmaceutical companies around the world are under tremendous pressure – from regulators, legislators, payers, and patients – to reduce the cost of drugs. In response to the outcry for cost-cutting, pharmaceutical company leaders are examining every aspect of their business to determine where they can derive savings, particularly when planning for the launch of a new product. Pharmaceutical company marketing executives have become more accurate in positioning their new product in the marketplace, profiling prescribers, and understanding and responding to the reimbursement landscape. What is still a quagmire for pharma companies is predicting the actual demand for products and the timing of that demand.

Tags: product impact drug incorrect

Category:Biotechnology and Pharmaceuticals

Latest from this category

All news

»
24.11 Beautiful World CD
24.11VIII
24.11PLUS MADHOUSE( ) 2
24.11KATO 10-1537 415
24.11125f-slim
24.11
24.11olend ona soft bag
24.1110ONKYO
More »