Mobile apps are being adopted faster than any other technology change in history. Dealers that embraced the app revolution early on are seeing radical results. So, if you havent yet launched an app for your store, heres what youll need to do.
Start by taking the time to pick the right vendor (and one that you trust) for the app that you want. This is the first and most important step in the process. You dont want to launch your app and then switch to another vendor sending you all the way back to ground zero and losing all your valuable downloads.
Before selecting a vendor, identify your stores needs. What features does your app need in order to advance your business? How will the app fit into your sales and service strategies? According to a DMEautomotive survey, consumers want coupons and the ability to schedule appointments the most. Add in inventory display and DMS integration, and youll be off to a great start.
Mike Martinez, CMO at DMEautomotive continues ...The Article Implementing a Mobile App: Dont Get Left Behind appeared first on Automotive Digest.