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› "In the future, all of our products should be in paper packaging" - Louise Werner, Pernod Ricard's director for the future of packaging at Absolut
"In the future, all of our products should be in paper packaging" - Louise Werner, Pernod Ricard's director for the future of packaging at Absolut
2019-10-28 15:38:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Absolut's Louise Werner, director for the future of packaging, to hear how paper bottles could save companies money and help achieve sustainability goals.
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