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Industry Competitiveness Requires Structural Shift

2014-02-15 04:07:00| Beef

Producing cattle for a single end point is costing beef competitiveness Under the existing business model, the U.S. cattle industry manages all fed beef as if it were destined for the center of the plate at a white-tablecloth restaurant, notes Rabobank cattle economist Don Close. The industry is essentially producing an extraordinarily high-grade product for consumers who desire to purchase a commodity." read more

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