That is when Cohen, the founder of Women On It, a media platform for and about women, decided to talk publicly about her struggles for the very first time in an in-depth way. In a post titled "The Face of Infertility" for The Huffington Post, she chronicles a journey that includes an account of uncontrollable bleeding following a procedure to treat cervical dysplasia, a diagnosis of endometriosis , and her decision to begin fertility treatment.