Home "Influencer marketing as we knew it not driving engagement" - Global Brands marketing chief
 

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"Influencer marketing as we knew it not driving engagement" - Global Brands marketing chief

2018-05-30 19:18:00| Daily beverage news and comment - from just-drinks.com

UK drinks firm Global Brands has said it will use target consumers to promote its VK RTD brand, as it looks to keep up with the changing nature of 'influencers'.

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