New products gallery: Mamma Chia heads to the bar, PepsiCo keeps it real with craft soda, and pumpkin spice fever spreads New hires gallery: Gen Mills recruits a chief creative officer; Nestle creates VP of business excellence; new blood at Justin's, Sabra, PepsiCo Press coverage of Ingredion's $340m acquisition of starch & gums maker Penford made much of reducing its reliance on high fructose corn syrup in the light of lackluster soda sales. But HFCS now accounts for just 15% of sales at Ingredion, which has been steadily transforming itself into a value-added ingredients company since the $1.3bn acquisition of National Starch in 2010, says the company.