At IDF 2013, Intel has finally fully unveiled Bay Trail, the tablet SoC that replaces Clover Trail. Bay Trail will come to Android and Windows 8.1 tablets this fall, and the initial benchmarks (carried out by third parties) look very strong indeed. CPU-wise, Bay Trail outperforms the entire ARM stable, including Cortex-A15 and Qualcomm's latest efforts, and on par with AMD's Jaguar-based Kabini, while consuming much less power. GPU-wise, Bay Trail is more middle of the road, with benchmark scores that compare to the iPad 4, but falling behind Tegra 4 and Snapdragon 800 by some margin (20%+). Overall, Intel seems to have finally produced an Atom part that can compete in both terms of power consumption and performance. The big question now is whether Bay Trail can secure a big product win: After all, without a beautiful and desirable product that can compete with the iPad and Nexus, Bay Trail doesn't stand a chance.