By supporting location services based on Apple® iBeacon technology, cloud-based Zatar IoT platform enables personalized advertising. iBeacon can communicate with Zatar by sharing consumer's location with third-party display application, thereby allowing retailers to effectively deliver customized messaging and deals to shopper. Retailer can offer value-added experience for customers by knowing customer's proximity to products and offering coupons or discounts in real-time.
This story is related to the following:Sales & Marketing Software |