An Uptown cupcake shop that has been beset by difficulties will get another chance with some help from reality TV. Tonnie's Minis , which has opened and closed several times since leasing its space at 4738 Broadway two years ago, will be featured on the CNBC reality show "The Profit" this May. The show chronicles the projects of Marcus Lemonis , CEO of the multibillion-dollar recreational vehicle company Camping World .