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Is Courting Controversy An Urban Outfitters Strategy?
2014-12-16 14:40:37| Apparel - Topix.net
Earlier this week, Gawker published an image of an invitation sent to Urban Outfitters employees, exhorting them, as the invite put it, to "break out your juttis, kurtas, turbans, saris, lehenga cholis and harem pants" for the company holiday party. "As you can see," Gawker 's Jordan Sargent wrote, "employees are being asked to dress up in some mish-mash of Orientalist signifiers so obviously offensive that two separate Urban employees forwarded the image to us this morning."
Tags: strategy
urban
controversy
outfitters
Category:Consumer Goods and Services