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Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment

2018-08-03 16:50:00| Daily beverage news and comment - from just-drinks.com

For foreign businesspeople in China, it is the most cliched of scenarios - the over-ambitious company lured to disaster by the appeal of China's seemingly bottomless potential. The past 30 years is littered with examples. Is Heineken about to become the latest?

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