The Situation for Dealers:
Some sales managers are telling their teams to place a follow-up call when the potential customer walks out of the showroom without buying. Other sales managers are telling them team forget it, if hes interested in buying a car hell be back.
Advice is pouring in and sales managers must sift through the pros and cons of spending time on the follow-up call.
One marketer calls follow-ups "stinky horse doo-doo" that costs salespeople face time with real decision makers. He offers seven reasons why follow-up calls can be a waste of time so youll want to drill down further to see what Dave has to say, plus more advice pro and con for sales managers and their teams.The Article Is the Follow-Up Call Necessary or Has it Become Obsolete? appeared first on Automotive Digest.